AI Insights · Timothy · July 2024
Top 5 Shopping Apps on Android in Kenya Q2 2024
Discover the performance trends of the top 5 shopping apps on Android in Kenya for Q2 2024, with insights on weekly downloads and active users.
In the second quarter of 2024, the top 5 shopping apps on the Android platform in Kenya showcased varied performance trends in terms of weekly downloads and active users. The data, sourced from Sensor Tower, highlights the performance of JUMIA Online Shopping, Alibaba.com - B2B marketplace, Kilimall - Affordable Shopping, Mega Turn, and Copia App.
JUMIA Online Shopping experienced a notable increase in weekly downloads towards the end of the quarter. Starting from around 49K in early April, downloads saw a dip mid-quarter but then surged to approximately 34K by the end of June. Weekly active users remained relatively stable, hovering around 210K to 220K, with a peak of 233K in the final week.
Alibaba.com - B2B marketplace showed a consistent trend in weekly downloads, starting at 45K and ending at around 28K. Active users saw a slight decline from 634K to approximately 620K, indicating a stable user base with minor fluctuations.
Kilimall - Affordable Shopping had steady weekly downloads, beginning at 11K and peaking at 16K in the last week of June. The active user count remained stable, averaging around 145K, with minor variations throughout the quarter.
Mega Turn exhibited fluctuating download numbers, starting at 32K, dropping mid-quarter, and then peaking at 39K by the end of April. However, no active user data was available for this app.
Copia App saw a significant drop in weekly downloads over the quarter. Downloads began at 48K in early April but dwindled to just 55 by mid-June. Active users also declined, starting at 177K and ending at 130K, indicating a decrease in user engagement over the period.
These insights are based on data from Sensor Tower. For more detailed analytics and further insights, visit Sensor Tower.