Top 5 Lifestyle Apps on Android in Italy for Q2 2024

In the second quarter of 2024, the top 5 lifestyle apps on Android in Italy showcased varying performance trends across downloads, revenue, and weekly active users. Here is a detailed look at how each app fared during this period, based on data from Sensor Tower.

Pinterest maintained a consistent download rate, with weekly downloads fluctuating between 21K and 26K. The app saw a peak of 26K downloads in the week of April 8. Weekly active users remained relatively stable, starting at approximately 2.8M in early April and slightly dipping to around 2.7M by the end of June.

Glovo: Food Delivery and More experienced a steady increase in downloads, reaching a peak of 21K in the week of May 27. Active users showed a positive trend, growing from about 468K in early April to over 514K by the end of June.

Life360: Live Location Sharing saw a moderate rise in revenue, starting at $2.1K in early April and peaking at $2.7K in mid-May. Downloads demonstrated a gradual increase, peaking at 17K in the final week of June. The app’s active user base also expanded, growing from approximately 783K to nearly 856K by the end of the quarter.

Plant Parent: Plant Care Guide showed notable revenue growth, beginning at $463 in early April and reaching $1.4K by early June. However, downloads saw a significant decline from 27K in early April to around 3.8K by the end of June. Despite the drop in downloads, active users remained relatively stable, fluctuating around the 120K to 150K mark.

H&M - we love fashion had a varied performance in downloads, peaking at 14K in mid-April but later stabilizing around 8K to 10K. The app’s active user base saw growth, starting at approximately 374K and reaching over 401K by the end of June.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of the lifestyle app category on Android in Italy. For more detailed insights and data, visit Sensor Tower.