Top 5 Lifestyle Apps on Android in Bulgaria: Q2 2024

In the second quarter of 2024, the top five lifestyle apps on the Android platform in Bulgaria showcased varying trends in downloads, revenue, and weekly active users. Here’s a detailed look at their performance based on Sensor Tower data.

Pinterest saw its downloads fluctuating throughout the quarter, starting at around 4K in early April and ending with a slight increase to approximately 3.7K by the end of June. Weekly active users (WAUs) remained relatively stable, peaking at nearly 287K in early June and closing the quarter at approximately 270K.

Glovo: Food Delivery and More experienced a consistent increase in downloads, beginning with 1.6K in early April and reaching around 1.9K by the end of June. Its WAUs showed a positive trend, starting at about 45K and steadily climbing to approximately 52K by the quarter’s end.

Call Santa Claus - Prank Call had a notable rise in downloads, starting at 852 in the first week of April and peaking at 2.8K in early June, before tapering off to 954 by the end of the quarter. WAUs followed a similar trajectory, beginning at around 6K and peaking at nearly 11K in early June, then declining to 7.8K by late June.

Coca-Cola: Play & Win Prizes showed a gradual increase in downloads, beginning with around 1K in early April and reaching approximately 1.4K by the end of June. WAUs for the app also increased steadily, starting at about 3.5K and closing the quarter at around 3.6K.

H&M - we love fashion exhibited fluctuating download numbers, starting at 1K in early April, peaking at around 1.4K in early June, and ending the quarter with 735. Its WAUs remained relatively consistent, starting at approximately 34K and ending the quarter at around 30K.

These insights highlight the dynamic nature of the lifestyle app market in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.