Top 5 Apparel Apps on Android in South Africa - Q2 2024

In Q2 2024, the top 5 apparel apps on Android in South Africa demonstrated diverse trends in weekly downloads and active users. Here's a closer look at their performance:

SHEIN-Shopping Online exhibited a strong presence in the market with weekly downloads peaking at approximately 135K in early April. However, by the end of June, downloads had decreased to around 61K. The app maintained a relatively high number of weekly active users, reaching nearly 955K in early June before slightly declining to around 875K by the end of the quarter.

MyRunway SA Fashion Shopping had a more fluctuating download pattern, starting the quarter with about 12.8K downloads, dipping mid-quarter, and then rising again to approximately 15.8K by the end of June. Active users for MyRunway showed a similar trend, starting at 80.6K, dropping to around 67.7K mid-quarter, and ending at 84K.

adidas: Shop Shoes & Clothing saw its highest downloads in early April with approximately 14.6K, but this number fell to around 9.5K by the end of June. The weekly active users for adidas fluctuated, peaking at about 65K in mid-April and then decreasing to around 54.5K by the end of the quarter.

Nike: Shoes, Apparel & Stories experienced a steady increase in weekly downloads towards the end of June, reaching approximately 11.6K. The app's active users remained relatively stable throughout the quarter, starting at around 32.3K and ending at 33.2K.

Zara had a moderate download rate, beginning the quarter with approximately 2.1K downloads and ending with around 3.9K. The weekly active users for Zara showed an upward trend, starting at around 15K and reaching nearly 18.9K by the end of June.

These insights come from Sensor Tower, where more detailed information and analytics can be found.