AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in the US: Q2 2024 Performance
In Q2 2024, the top 5 apparel apps on Android in the US showed varied performance trends in downloads and active users. Sensor Tower provides detailed insights.
In Q2 2024, the top 5 apparel apps on the Android platform in the United States exhibited diverse trends in downloads and weekly active users, according to data from Sensor Tower.
SHEIN-Shopping Online saw a significant number of downloads throughout the quarter, peaking at approximately 631K in the first week of April and maintaining a steady rate with a low of around 321K in mid-June. Weekly active users for the app showed a general upward trend, starting at about 2.9M at the beginning of April and increasing to over 3.2M by the end of June.
Nike: Shoes, Apparel & Stories experienced a consistent download rate, fluctuating from around 51K to 63K throughout the quarter. The app's weekly active users varied, starting at approximately 629K in early April, dipping to about 511K in early June, and closing the quarter with around 531K active users.
Zenni - Eyewear for Everyone showed a growing download trend, starting at around 18K in early April and reaching nearly 23K by mid-June. Weekly active users also increased from approximately 98K at the beginning of April to over 106K by the end of June.
adidas: Shop Shoes & Clothing had a relatively stable download rate, with numbers ranging from about 9K to 13K during the quarter. The weekly active users saw minor fluctuations, starting at around 101K in early April and ending at approximately 97K by the end of June.
CIDER - Clothing & Fashion experienced a notable spike in downloads in mid-April, reaching nearly 20K, but generally maintained a lower rate, fluctuating around 5K to 6K for most of the quarter. Weekly active users had a peak of about 116K in mid-April but saw a decline to around 85K by the end of June.
For more detailed insights into these trends and other app performance metrics, visit Sensor Tower.