AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Turkey: Q2 2024 Performance
Discover how the top five apparel apps on Android in Turkey performed in Q2 2024. Learn about their download trends, active user metrics, and more.
The second quarter of 2024 saw notable activity among the top five apparel apps on the Android platform in Turkey. Here's a closer look at the performance metrics for these leading applications, based on data from Sensor Tower.
Trendyol - Online Alışveriş experienced a dynamic quarter with weekly downloads peaking at 186.9K in early May and ending the quarter at 169K. Active users saw a slight fluctuation, starting at 17.9M and ending at 17.5M.
DeFacto - Clothing & Shopping had a varying download trend, peaking at 84.2K in late April, but dropping to 30.9K by the end of June. Active users also showed a fluctuating pattern, starting at 750K and ending at 495K.
SHEIN-Shopping Online saw consistent download activity, with a peak of 67.6K in late April and ending the quarter at 37.7K. The app’s active user base grew steadily, starting at 596K and reaching 746K by the end of June.
Zara had a steady download rate throughout the quarter, with a significant increase to 41.6K in the last week of June. Active users also showed growth, peaking at 152K at the end of June.
H&M - we love fashion experienced modest download numbers, peaking at 23.1K in early April and ending the quarter at 14.8K. Active users fluctuated slightly, starting at 211K and ending at 213K.
For more detailed insights and a deeper dive into these trends, visit Sensor Tower.
