Top 5 Apparel Apps on Android in Russia: Q2 2024 Performance

The second quarter of 2024 saw interesting trends among the top 5 apparel applications on the Android platform in Russia. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN-Shopping Online experienced a notable decline in downloads and active users throughout the quarter. Downloads started at 18.5K in the first week of April and dropped to around 7.7K by the last week of June. Weekly active users also saw a significant decrease, beginning at 59.6K and ending at approximately 27.8K.

Zara maintained relatively stable download numbers, with a slight increase towards the end of the quarter. Downloads ranged from 1.4K to 1.8K per week. The app’s weekly active users showed a substantial increase, peaking at 6.5K in the final week of June, up from 2.1K in early April.

Banggood - Online Shopping demonstrated consistent download activity, averaging around 1.5K downloads weekly. Active users remained stable throughout the quarter, fluctuating slightly but averaging around 15K.

Trendyol - Online Alışveriş had a steady download performance with weekly downloads ranging from 1.1K to 1.5K. The app’s active users showed strong engagement, consistently staying above 79K and peaking at 88.6K in late April.

MANGO - Online fashion saw modest download numbers, averaging around 900 downloads per week. The app maintained a stable active user base, with weekly active users hovering around 7.7K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.