Top 5 Apparel Apps on Android in Romania: Q2 2024 Performance

In Q2 2024, the top 5 apparel apps on the Android platform in Romania showed varied trends in downloads and weekly active users, according to Sensor Tower data. Here's a closer look at how each app performed:

Trendyol - Online Alışveriş experienced fluctuating download numbers, peaking at approximately 52.2K in the week of April 22. Weekly active users showed a consistent upward trend, starting from 223.6K in early April and reaching 431.3K by the end of June.

SHEIN-Shopping Online saw a steady increase in downloads, culminating in 49.8K in the final week of June. Weekly active users remained relatively stable, fluctuating slightly but averaging around 377K to 385K throughout the quarter.

Reserved had a notable spike in downloads mid-April, reaching 19.9K, followed by a peak of 30.9K in the last week of April. Weekly active users peaked at 100.7K in late April but saw a decline to around 66K by the end of June.

ABOUT YOU Online Fashion Shop experienced a decline in downloads, starting at 12.9K in early April and dropping to 4.2K by the end of June. Weekly active users also showed a downward trend, decreasing from 100.5K to around 60K during the same period.

Zalando – online fashion store had relatively stable download numbers, with a slight peak at 11.1K in mid-May. Weekly active users remained fairly consistent, hovering around 262K to 294K throughout the quarter.

These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.