Top 5 Apparel Apps on Android in Portugal - Q2 2024

In Q2 2024, the top 5 apparel apps on the Android platform in Portugal showcased diverse trends in downloads and active users. Here’s a closer look at their performance:

SHEIN-Shopping Online maintained a consistent download pattern with a peak of approximately 18.4K in mid-April and a slight dip to around 13.4K by the end of the month. The app saw a resurgence towards the end of the quarter, with downloads reaching nearly 18.4K again by late June. Weekly active users showed a steady increase from 483K at the start of April to around 503K by the end of June, indicating sustained engagement.

ABOUT YOU Online Fashion Shop experienced a decline in downloads throughout the quarter, starting at about 8.4K in early April and dropping to approximately 2.2K by the end of June. The active user base also saw a decrease, from 74.2K in early April to around 55.5K by the end of June, highlighting a reduction in user engagement over time.

H&M - we love fashion witnessed a fluctuating download trend, peaking at 3.6K at the end of May but dropping to about 2.1K by mid-June. Weekly active users showed minor variations, starting at 81K in early April, peaking at around 88.3K in mid-June, and slightly declining to 78.6K by the end of the quarter, reflecting stable yet slightly wavering user activity.

Zara exhibited a relatively stable download trend, with a notable peak of 6K in the last week of June. The app's weekly active users saw a gradual increase from approximately 32.6K in early April to nearly 38.8K by the end of June, indicating growing user engagement.

Nike: Shoes, Apparel & Stories had a varied download trend, with a high of around 2.8K in mid-April and a low of about 1.1K in mid-June. The app's weekly active users began at 34.3K in early April, saw a peak of 35.8K in mid-April, and ended the quarter at approximately 28.7K, reflecting a slight decline in user engagement.

For more detailed insights and data, visit Sensor Tower.