AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Oceania - Q2 2024
A look at the performance of the top 5 apparel apps on Android in Oceania during Q2 2024, including download and active user trends.
In the second quarter of 2024, the top 5 apparel apps on the Android platform in Oceania saw varying trends in downloads and active users. Let's explore the performance of each app based on data from Sensor Tower.
SHEIN-Shopping Online showed a fluctuating trend in weekly downloads, starting with around 24K downloads in early April and peaking at 36K in late April before stabilizing around 27K by the end of June. The app maintained a strong user base with weekly active users ranging from 372K to nearly 400K.
UNIQLO AU experienced a steady increase in weekly downloads, reaching a high of 4.2K in mid-May. Active users showed a consistent upward trend, starting at 22K in early April and ending at approximately 24K by the end of the quarter.
Nike: Shoes, Apparel & Stories had a relatively stable download rate, with a slight peak at 2.9K downloads in late June. Weekly active users fluctuated mildly, starting at 12K in early April and ending at 12K again in late June, with minor variations in between.
The Oodie saw a significant rise in weekly downloads from 6 in late April to over 7.5K in late May. However, the download rate dropped to around 2.5K by mid-June.
THE ICONIC – Fashion Shopping displayed a steady download trend with notable increases, peaking at 3.4K downloads in mid-June. Active users grew from 11K in early April to over 16K by mid-June, before slightly declining to 13K at the end of the quarter.
These insights are derived from Sensor Tower's extensive data analytics. For more detailed analysis, visit Sensor Tower.
