Top 5 Apparel Apps on Android in New Zealand for Q2 2024

In the second quarter of 2024, the top 5 apparel apps on Android in New Zealand exhibited varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at their metrics:

SHEIN-Shopping Online saw a fluctuating trend in weekly downloads, starting at around 4.4K in early April and peaking at approximately 5.5K in late April. Downloads then dipped to a low of 3.3K in mid-May before stabilizing around 4.6K towards the end of June. The app's weekly active users also showed some variability, starting at about 56.8K and reaching a high of 58.6K in late April. By the end of June, active users were around 56.6K.

Hallensteins experienced a peak in weekly downloads in mid-April with around 3.4K downloads. However, the app saw a steady decline thereafter, ending the quarter with approximately 744 downloads in the last week of June.

JD Sports had relatively stable weekly downloads, starting at about 656 and reaching a high of 827 in mid-June. The weekly active users for JD Sports showed a slight increase over the quarter, starting at 2.7K and peaking at approximately 2.9K in mid-June before ending at about 2.5K in the last week of June.

Lorna Jane saw its weekly downloads fluctuate, starting at 277 in the first week of April and peaking at 605 in late May. Downloads then declined to around 444 by the end of June.

Cotton On – Fashion Shopping had a relatively steady download rate, beginning at 320 in early April and ending with around 257 downloads in the last week of June. The peak was observed in mid-May with approximately 559 downloads.

This data, sourced from Sensor Tower, offers a glimpse into the performance of these top apparel apps. For more detailed insights, visit Sensor Tower.