AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Mexico: Q2 2024
Discover the performance trends of the top 5 apparel apps on Android in Mexico during the second quarter of 2024, including downloads, weekly active users, and revenue insights.
The second quarter of 2024 saw significant activity in the apparel app category on the Android platform in Mexico. Below, we delve into the performance of the top 5 apps in this category, with data sourced from Sensor Tower.
SHEIN-Shopping Online maintained a strong presence with high download numbers. Starting at 551K downloads in early April, the app experienced fluctuations, peaking at 614K in mid-May. Weekly active users also showed an upward trend, beginning at 5.2M and reaching 5.7M by the end of June.
Nike: Shoes, Apparel & Stories saw a more modest performance. Downloads ranged from 48K to 78K throughout the quarter. Active users decreased slightly from 386K in early April to 361K by the end of June, indicating a relatively stable but slightly declining user base.
adidas: Shop Shoes & Clothing exhibited varied download numbers, starting at 19K and peaking at 51K in mid-May. Weekly active users showed a noticeable increase, rising from 210K in early April to 282K in mid-May before stabilizing around 207K by the end of June.
Halara experienced consistent download activity, with numbers ranging from 14K to 21K. The app's weekly active users followed a positive trend, growing from 47K at the beginning of April to 50K by the end of June.
Zara showed steady growth in downloads, starting at 12K and reaching 19K by the end of June. Active users also increased, beginning at 82K and climbing to 98K over the quarter.
For more detailed insights and analytics, visit Sensor Tower.
