AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Lebanon for Q2 2024
Explore the performance of the top 5 apparel apps on Android in Lebanon during Q2 2024, highlighting trends in downloads and active users.
During the second quarter of 2024, the top 5 apparel apps on the Android platform in Lebanon showcased notable trends in downloads and active users. Here's a closer look at their performance:
SHEIN-Shopping Online saw a remarkable progression in weekly downloads, starting at approximately 15.3K in early April and peaking at about 27.9K by the end of the month. However, downloads gradually decreased to around 13.7K by mid-June before rebounding slightly to 15.4K in the final week of the quarter. Active user engagement was strong, beginning at 271.6K and experiencing fluctuations throughout the quarter, ultimately rising to 305.4K by the end of June.
Lemonade Fashion experienced a varied trend in weekly downloads. Starting at 1.1K in the first week of April, downloads peaked at 2.2K mid-month but saw a decline to around 629 by mid-June, before ending the quarter with a slight increase to 970.
Zara's download numbers showed modest fluctuations, beginning at 556 in early April and rising to a high of 987 by the end of June. Active users also showed a steady increase from 4.9K to 5.9K over the quarter, indicating consistent user engagement.
BERSHKA: Fashion & trends had relatively stable download numbers, starting at 714 in early April and peaking at 983 by the end of June. Active user numbers reflected a similar trend, beginning at 2.4K and ending the quarter at 2.8K.
OYSHO: Online Fashion Store showed a steady performance in downloads, with numbers fluctuating between 465 and 883 throughout the quarter. Active users started at 2.4K in early April and remained consistent, ending the quarter at approximately 2.6K.
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