Top 5 Apparel Apps on Android in Latin America: Q2 2024

In Q2 2024, the top 5 apparel applications on the Android platform in Latin America showcased notable trends in downloads and weekly active users. Here’s a breakdown of their performance based on Sensor Tower data.

SHEIN-Shopping Online experienced significant fluctuations in downloads, peaking at around 2.2M in the week of May 20. The app maintained a strong presence with weekly active users steadily increasing from approximately 25.4M at the beginning of April to 27.4M by the end of June.

adidas: Shop Shoes & Clothing saw a moderate range of downloads, with a peak of about 126K in the week of May 13. Active users showed a gradual rise, starting at 1.1M and reaching approximately 1.2M by the end of the quarter.

Nike: Shoes, Apparel & Stories had a relatively stable download trend, with weekly downloads ranging between 48K and 78K. Active users demonstrated minor fluctuations, maintaining a range around 340K to 380K throughout the quarter.

Zara displayed a noteworthy increase in downloads towards the end of the quarter, reaching 90K in the final week of June. Weekly active users also saw a gradual rise, peaking at approximately 328K by the end of June.

BERSHKA: Fashion & trends had a consistent download growth, peaking at about 29K in the last week of June. Active users showed a steady increase from around 109K in early April to approximately 122K by the end of June.

For more detailed insights and further data, visit Sensor Tower.