Top 5 Apparel Apps on Android in Italy: Q2 2024 Performance

During the second quarter of 2024, the top 5 apparel applications on Android in Italy showcased diverse trends in downloads and weekly active users. Here’s a closer look at their performance based on Sensor Tower data.

SHEIN-Shopping Online saw a notable fluctuation in downloads, starting the quarter with about 79K downloads and experiencing a dip mid-quarter to around 45K. However, the app rebounded by the end of June, reaching approximately 61K downloads. Weekly active users for the app remained strong, peaking at around 4.8M at the start of April and stabilizing near 4.5M by the end of June.

Zalando – online fashion store experienced a steady decline in downloads, beginning with approximately 27K and ending the quarter with about 19K. Despite this, their weekly active users showed resilience, maintaining around 600K throughout the quarter with a slight peak of 640K in late May.

H&M - we love fashion had varying download numbers, peaking at around 14K in mid-April and then fluctuating between 8K and 10K towards the end of the quarter. Its weekly active users saw a gradual increase, starting at roughly 374K and climbing to about 402K by the end of June.

Nike: Shoes, Apparel & Stories showed a consistent download trend, with numbers ranging from 6K to 10K throughout the quarter. The app’s weekly active users started at approximately 111K and experienced a peak of 134K by the end of April, stabilizing around 120K by the end of June.

Zara maintained a stable download rate, fluctuating between 5K and 8K. Its weekly active users saw a notable rise, beginning at around 146K and reaching a peak of about 175K by the end of June.

For more detailed insights and comprehensive data, visit Sensor Tower.