AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Hungary Q2 2024
Discover the performance trends of the top 5 apparel apps in Hungary on the Android platform for Q2 2024, including downloads, revenue, and active user metrics.
In Q2 2024, the top 5 apparel apps on the Android platform in Hungary showed varying trends in downloads and active user engagement, according to Sensor Tower data. Below is a detailed look at their performance.
SHEIN-Shopping Online had a dynamic quarter in terms of downloads. Starting with 16.7K downloads in the first week of April, the app saw a peak at 21.6K mid-month, before fluctuating and ending the quarter with 16.5K downloads. Weekly active users exhibited a steady growth from 258K to a peak of 303K in mid-May, before slightly declining to 286K by the end of June.
Reserved experienced a decline in downloads over the quarter. Beginning with 8.1K downloads in early April, the numbers dropped significantly to 1.4K by the end of June. The app maintained a relatively stable active user base, starting at 34.9K and peaking at 38K in early May, before ending the quarter with 33.2K weekly active users.
ABOUT YOU Online Fashion Shop saw a notable spike in downloads in the week of April 22, reaching 11.3K. However, the numbers tapered off to 1.6K by the end of June. Active users showed a general decline from 50.6K at the beginning of April to 30.1K by the end of June, with a couple of minor peaks in between.
Zalando – online fashion store maintained a fairly consistent download rate throughout the quarter, ranging between 3.4K and 3.9K downloads weekly. Weekly active users also remained stable, starting at 109K and ending the quarter at 100K, with minor fluctuations observed.
Trendyol - Online Alışveriş had an uneven download trend, peaking at 15.1K in mid-April but dropping to as low as 199 by the end of June. Active users showed a more stable pattern, initially rising from 66K to a peak of 78.1K in mid-April, before stabilizing around 70K towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.