Top 5 Apparel Apps on Android in Croatia Q2 2024

In the second quarter of 2024, the top 5 apparel apps on the Android platform in Croatia showcased diverse performance trends. Here’s a detailed look at how each app fared in terms of downloads and weekly active users.

SHEIN-Shopping Online saw a substantial increase in downloads, peaking at 11K in the final week of June. The app's downloads showed a general upward trajectory, especially notable from mid-June. Weekly active users also grew significantly, starting at around 50K in early April and reaching 70K by the end of June.

Zalando – online fashion store experienced a steady pattern in downloads, with minor fluctuations. The highest download count was approximately 3.7K in the last week of April. Weekly active users for Zalando remained relatively stable, ranging between 39K and 42K throughout the quarter.

ABOUT YOU Online Fashion Shop had a varied download trend, with a peak of 4.1K in late April and a downward trend towards the end of June, closing at around 2.1K. Weekly active users showed a slight decline, from 28K in early April to 22K by the end of June.

ABOUT YOU Outlet experienced a decline in downloads over the quarter, from 3.9K in early April to about 1.6K by the end of June. The weekly active users saw a similar pattern, starting at 23K and ending at approximately 21K.

efootwear - online fashion had the lowest download numbers among the top 5, with the highest being 2.1K in late April. Weekly active users showed a small decline, from around 6.1K in early April to 4.5K by the end of June.

For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the apparel app market in Croatia, with varying levels of user engagement and app adoption.