Q2 2024 Snapshot: Top 5 Apparel Apps on Android in the UK

In the second quarter of 2024, the UK's Android platform saw varying performance among the top 5 apparel applications. Data sourced from Sensor Tower reveals these trends in downloads and weekly active users.

SHEIN-Shopping Online, despite generating no revenue, maintained a strong user base with downloads starting at roughly 96K in the first week and ending the quarter at nearly 70K. Weekly active users showed a slight decline from 1.3M to 1.3M throughout the quarter.

Vinted - Buy and sell clothes also reported zero revenue but exhibited steady engagement. Downloads dipped from approximately 42K to 37K, with weekly active users fluctuating, starting at 890K and peaking at 907K by the end of Q2.

The JD STATUS app saw its download numbers fluctuate, beginning at about 13K and spiking to 14.5K in June. Unfortunately, weekly active user data was not available for this period.

CIDER - Clothing & Fashion downloads showed an upward trend, starting at around 7.5K and climbing to 12.6K. The weekly active users increased from 90K to 107K, indicating growing engagement with the app.

Lastly, Nike: Shoes, Apparel & Stories experienced a mix of ups and downs in downloads, beginning at 6.6K and peaking at 11.6K. Weekly active users started at roughly 48K and had a high point of 58K during the quarter.

For more in-depth insights on app performance, Sensor Tower's comprehensive analytics provide a closer look at the trends and behaviors defining the apparel app market.