AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in France: Q2 2024 Performance
Discover the performance trends of the top 5 apparel apps on Android in France during Q2 2024. Insights include downloads, weekly active users, and more.
The second quarter of 2024 saw interesting trends in the performance of the top 5 apparel apps on the Android platform in France. Here’s a detailed look at the downloads and weekly active users data for these popular apps, according to Sensor Tower.
SHEIN-Shopping Online saw a notable fluctuation in downloads throughout Q2. Starting strong with over 110K downloads in the first week of April, the app experienced a dip mid-quarter, recording around 55K downloads by mid-June. However, it showed a recovery, ending the quarter with approximately 65K downloads. Weekly active users for the app remained relatively stable, fluctuating between 1.5M and 1.6M.
Zalando – online fashion store maintained a consistent download rate, averaging around 25K downloads per week. The app’s weekly active users saw a gradual increase, peaking at about 431K by the end of June, demonstrating a steady user engagement throughout the quarter.
Nike: Shoes, Apparel & Stories experienced a varied download trend, starting with around 8K downloads in early April and hitting a peak of 14K in mid-May. The app’s weekly active users also showed some fluctuations, with a high of approximately 120K in late April and a low of around 91K in mid-June, before stabilizing at around 108K by the end of the quarter.
H&M - we love fashion saw its downloads peak at 8.9K in mid-April and a low of around 5.8K in early June, ending the quarter with about 7.3K downloads. The app’s weekly active users showed a positive trend, starting at 170K in early April and increasing to 185K by the end of June, indicating growing user engagement.
Finally, Zara had a relatively stable download rate, with a notable peak of 7.6K in the last week of June. Weekly active users for Zara also saw a significant uptick, from around 98K in early April to a high of 123K by the end of the quarter.
These insights from Sensor Tower indicate varying performance trends among the top apparel apps in France on the Android platform during Q2 2024. For more detailed analysis and insights, visit Sensor Tower.
