Top 5 Apparel Apps on Android in Denmark: Q2 2024 Performance

In Q2 2024, the top apparel apps on the Android platform in Denmark showcased diverse trends in downloads, weekly active users, and revenue. The following analysis provides insights into the performance of the top 5 apps based on data from Sensor Tower.

SHEIN-Shopping Online experienced fluctuating download numbers, peaking at 3.2K in the first week of April and maintaining a range between 2.3K and 3.2K throughout the quarter. Weekly active users demonstrated a slight decline initially, from 40.2K to 37.1K, but rebounded to end the quarter at 40.1K.

Zalando – online fashion store had consistent download numbers, with a peak of 1.3K in early April and a gradual decline to 833 by the end of June. Active users exhibited a positive trend, starting at 55.8K and reaching 59.6K by the end of Q2, showing steady user engagement.

H&M - we love fashion maintained stable download figures, with a slight dip in mid-June to 519 and a recovery to 570 by the end of the quarter. Active users saw a gradual increase, peaking at 28.7K in the last week of June, indicating growing user interest.

Nike: Shoes, Apparel & Stories showed consistent download trends, averaging around 230 weekly downloads. The app’s weekly active users remained relatively stable, fluctuating between 3.2K and 3.7K, ending the quarter at 3.1K.

Zara had steady downloads with a notable peak of 337 in the last week of June, after averaging around 200 to 250 downloads per week. Active users showed a steady increase, ending the quarter at 3.6K.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.