AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Germany: Q2 2024
A closer look at the performance of the top 5 apparel apps on Android in Germany during Q2 2024, including download and active user trends.
In the second quarter of 2024, the top apparel apps on the Android platform in Germany showed varied performance trends. The data, sourced from Sensor Tower, reveals insights into the download numbers and weekly active users for these leading apps.
SHEIN-Shopping Online saw a notable decline in downloads, dropping from approximately 139K in early April to around 65K by the end of June. Despite this, its weekly active users remained relatively stable, fluctuating between 943K and 1.07M throughout the quarter.
Zalando – online fashion store experienced a downward trend in downloads, starting at 23K in the first week of April and decreasing to about 15K by the last week of June. However, its active user base showed a slight increase, growing from 434K to 450K over the same period.
H&M - we love fashion maintained a steady download rate with minor fluctuations, starting at 18K and closing the quarter at 14K. The app's weekly active users demonstrated growth, rising from 274K to 280K, highlighting a consistent user engagement.
ABOUT YOU Online Fashion Shop also faced a decline in downloads, from 18K in early April to 9K by the end of June. Its weekly active users varied, peaking at 149K in early April and settling at 124K by the end of the quarter.
Reserved showed a significant drop in downloads, starting at 19K and ending the quarter at just 2.5K. The active user count mirrored this trend, decreasing from 29K to 22K over the same period.
For more detailed insights into these trends and other market data, visit Sensor Tower.
