AI Insights · Timothy · July 2024
Top 5 Apparel Apps Performance on Android in Colombia Q2 2024
Discover the performance trends of the top 5 apparel apps on Android in Colombia during Q2 2024, including downloads, revenue, and weekly active users.
In Q2 2024, the top 5 apparel apps on Android in Colombia demonstrated varied performance trends in terms of downloads and weekly active users, as reported by Sensor Tower.
SHEIN-Shopping Online showed a remarkable increase in downloads, starting at 64K in early April and peaking at 540K in early June. Weekly active users also saw consistent growth, beginning at 1.06M and reaching nearly 1.2M by the end of June.
adidas: Shop Shoes & Clothing had a more stable performance. Downloads fluctuated slightly, starting at 8K in early April, dipping to around 4.3K in early May, and gradually rising again to over 11K by late June. Weekly active users grew steadily from 186K to approximately 228K over the quarter.
Zara experienced moderate growth in downloads and active users. Downloads began at 1.2K in early April, peaked at 6.1K in early June, and ended at 3.6K in late June. Weekly active users increased from 11K to over 20K during the quarter.
BERSHKA: Fashion & Trends had a gradual increase in downloads and active users. Downloads started at 800 in early April, rose to 2.6K in early June, and reached 2.6K by the end of June. Weekly active users grew from 5.9K to over 10.5K throughout the period.
FARFETCH - Shop Luxury Fashion saw an upward trend in both downloads and active users. Downloads began at 501 in early April, peaked at 3.6K in mid-June, and settled at 1.3K by the end of June. Weekly active users increased significantly from 1.7K to over 4.3K during Q2.
For more detailed insights and data, visit Sensor Tower.
