Top 5 Apparel Apps on Android in Central America - Q2 2024

The second quarter of 2024 saw significant activity among the top apparel apps on the Android platform in Central America. Here’s a detailed look at their performance based on Sensor Tower data.

SHEIN-Shopping Online recorded impressive download numbers throughout Q2. Weekly downloads fluctuated, peaking at approximately 673K in mid-May and maintaining a strong presence with around 545K downloads by the end of June. Active users also showed positive trends, growing from 6.2M at the start of April to nearly 6.8M by the end of June.

Nike: Shoes, Apparel & Stories had a consistent performance in terms of weekly downloads, with figures ranging from 47K to 78K. Despite a slight dip in late May, the app managed to recover, ending the quarter with around 64K downloads. The active user base remained relatively stable, fluctuating between 339K and 385K.

adidas: Shop Shoes & Clothing experienced a notable spike in weekly downloads in mid-May, reaching over 51K. However, this was followed by a drop, closing the quarter with about 20K downloads. Active users mirrored this trend, peaking at 282K in mid-May before stabilizing around 207K by the end of June.

Halara maintained steady weekly downloads, with numbers oscillating between 14K and 22K. The highest download rate was observed in late May. Active users showed a gradual increase, starting from 48K in early April and reaching over 51K by the end of June.

Zara saw a gradual rise in weekly downloads, beginning at around 16K in early April and climbing to over 23K by the end of June. The active user count also showed an upward trend, starting at 97K and growing to approximately 116K.

For more detailed insights and data, visit Sensor Tower.