Top 5 Apparel Apps on Android in Brazil for Q2 2024

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In the second quarter of 2024, the Brazilian market witnessed significant activity in the apparel category on the Android platform. The top 5 applications in this sector showed diverse trends in downloads, weekly active users (WAU), and revenue, as revealed by Sensor Tower data.

SHEIN-Shopping Online experienced a robust increase in downloads, starting the quarter with 478K and peaking at 902K in the week of May 27. Weekly active users also showed a steady climb from 11.9M at the beginning of April to 13M by the end of June.

C&A - Comprar roupas saw a more moderate but consistent growth in downloads, beginning at 75K and reaching a high of 109K in the week of June 3. The app’s weekly active users showed a similar upward trend, starting at 436K and peaking at 531K in early June before slightly declining to 470K by the end of June.

The Nike App had a varied download pattern, with highs and lows throughout the quarter. Downloads ranged from 72K to 116K, with a notable peak in the week of April 8. Weekly active users saw significant growth, starting at 720K and reaching nearly 1M by early June, maintaining a steady rate through to the end of the quarter.

Lojas Renner - Comprar Roupas exhibited fluctuating download numbers, beginning with 64K and peaking at 77K in late April. Weekly active users, however, showed a gradual decline from 1.4M at the beginning of April to 1.2M by the end of June.

Riachuelo – Comprar roupas had a steady increase in downloads throughout the quarter, starting at 31K and reaching up to 44K by the end of May. Weekly active users also showed growth, starting at 612K and peaking at 711K in the week of June 3, before settling at 604K by the end of June.

For more detailed insights and data, visit Sensor Tower.