Top 5 Apparel Apps on Android in Bulgaria: Q2 2024 Performance

In Q2 2024, the top 5 apparel apps on the Android platform in Bulgaria showcased diverse performance trends in downloads and weekly active users. Here’s a detailed look at their metrics, based on Sensor Tower data.

SHEIN-Shopping Online experienced notable growth in downloads, starting at 8.4K in early April and peaking at 19.5K by the end of June. Weekly active users also showed a steady increase, rising from 162K to 207K over the quarter.

ABOUT YOU Online Fashion Shop had fluctuating download numbers, with a high of 9.2K in late April and a low of 3.6K in late June. Active users decreased from 75.2K in early April to 44.7K by the end of June, indicating a declining trend in user engagement.

ABOUT YOU Outlet saw a significant drop in downloads from 11.4K at the beginning of April to 2.1K by the end of June. However, weekly active users remained relatively stable, ending the quarter at 11K, up from 13.4K at the start.

efootwear - online fashion maintained low yet consistent download numbers, peaking at 2.2K in late April. Active users showed a slight upward trend, increasing from 11.4K to 10.8K throughout the quarter.

BestSecret had modest download numbers with a small peak of 1.4K in early May. Weekly active users remained relatively stable, fluctuating around 6.3K.

These insights highlight the varied performance of leading apparel apps in Bulgaria's Android market during Q2 2024. For more detailed insights, visit Sensor Tower.