AI Insights · Timothy · July 2024
Top 5 Apparel Apps on Android in Belgium - Q2 2024
In Q2 2024, the top 5 apparel apps on Android in Belgium showed varied performance in downloads and active users, with some apps like SHEIN-Shopping Online and H&M - we love fashion experiencing notable trends.
During the second quarter of 2024, the top 5 apparel apps on the Android platform in Belgium displayed diverse trends in downloads and weekly active users. Here’s a closer look at their performance based on Sensor Tower data:
SHEIN-Shopping Online saw a fluctuating pattern in downloads, peaking at around 18.1K in the last week of June. Weekly active users showed a steady increase from 173.5K in early April to 181.2K by the end of June.
C&A Fashion Online Shop experienced a relatively stable trend in downloads, with a slight peak at 5.1K in the week of May 27. Weekly active users hovered around the 18K to 20K mark, maintaining a consistent user base throughout the quarter.
Zalando – online fashion store had a stable download trend, with a slight increase to 4K in the week of June 10. The app's weekly active users showed a notable rise from 139.1K in early April to 165.5K by early June, before tapering off slightly to 154.2K by the end of the quarter.
ABOUT YOU Online Fashion Shop experienced a peak in downloads at 3.5K in early May, followed by a gradual decline. Weekly active users increased from 22.6K in early April to 26.3K by late April, stabilizing around 23K to 24K towards the end of June.
H&M - we love fashion had a consistent download trend, with a slight dip to 1.6K in mid-June and a recovery to 1.9K by the end of the month. Weekly active users demonstrated a steady upward trend, reaching approximately 72.2K by the end of June from an initial 65.4K in early April.
These insights highlight the varying engagement levels and growth patterns of the leading apparel apps in Belgium. For more detailed analytics and insights, visit Sensor Tower.
