Top 5 Apparel Apps on Android in Australia, Q2 2024

In the second quarter of 2024, the top 5 apparel apps on the Android platform in Australia showed varied performance in terms of downloads and weekly active users. Here's a closer look at each app's performance, based on data from Sensor Tower:

SHEIN-Shopping Online experienced significant fluctuations in its download numbers. Starting with 19.6K downloads in the first week of April, the app saw a peak of approximately 30.4K downloads in the last week of April. The weekly active users for SHEIN remained strong throughout the quarter, starting at 317K and showing an upward trend to reach 343K by the end of June.

UNIQLO AU had a more stable performance. Downloads varied between 1.8K and 4.2K, peaking in the week of May 20. The weekly active users showed a slight increase from 22.5K at the beginning of April to 23.8K by the end of June, indicating consistent user engagement.

Nike: Shoes, Apparel & Stories also saw a steady increase in downloads, starting at 1.9K in the first week of April and reaching a peak of 2.9K in the final week of June. The active user base showed a slight fluctuation, starting at 11.8K and ending at 11.7K, with a noticeable peak of 12.6K in the week of April 22.

The Oodie showed an interesting trend in downloads, starting with minimal downloads in late April and peaking at 7.6K in the last week of May. However, there was no data available for weekly active users for this app during the quarter.

Best&Less had a moderate performance with downloads ranging from 1.6K to 2.5K, peaking in the week of April 29. Similar to The Oodie, there was no data available for weekly active users for this app during the quarter.

For more detailed insights and further analysis, visit Sensor Tower.