Top 5 Apparel Apps on Android in Austria Q2 2024

In the second quarter of 2024, the performance of the top five apparel apps on the Android platform in Austria showcased interesting trends across downloads and weekly active users. The data, sourced from Sensor Tower, provides valuable insights into the popularity and user engagement of these apps.

SHEIN-Shopping Online saw a fluctuating trend in downloads, starting the quarter strong with 11K downloads in the first week of April, and experiencing a gradual decline to 3.7K by mid-June. Weekly active users followed a relatively stable pattern, beginning at 47K and slightly decreasing to around 45K by the end of the quarter.

C&A Fashion Online Shop had a more consistent download performance, with numbers ranging between 2.3K and 3.8K throughout the quarter. Weekly active users remained steady, starting at 12.7K and ending at approximately 11.4K.

Zalando – online fashion store also demonstrated stability in downloads, maintaining figures between 2.5K and 3.4K. However, weekly active users showed a more dynamic trend, starting at 73K, dipping to a low of 57K in early May, and then recovering to 60K by the end of June.

ABOUT YOU Online Fashion Shop experienced a peak in downloads during the week of April 22 with 2.7K, before gradually decreasing to 886 by the end of June. Weekly active users saw a slight decline from 21.7K at the beginning of April to 16.9K at the end of June.

H&M - we love fashion exhibited a varied download trend, peaking at 2.8K in the first week of April and dropping to 1K by mid-June. Weekly active users, however, remained robust, starting at 40.3K and ending the quarter at around 41.7K.

For more detailed insights and trends, visit Sensor Tower.