Top 5 Apparel Apps on Android in Africa for Q2 2024

In Q2 2024, the top 5 apparel apps on the Android platform in Africa demonstrated diverse trends in weekly downloads and active user metrics, according to data from Sensor Tower.

SHEIN-Shopping Online saw a strong performance with weekly downloads peaking at approximately 229.9K in the week of April 22. However, downloads gradually declined to around 127.6K by the end of June. The app maintained high weekly active users, starting at 1.70M in early April and finishing with 1.69M in late June.

DeFacto - Clothing & Shopping experienced a notable fluctuation in weekly downloads, reaching a high of 43.9K in the week of April 22 and dropping to 14.5K by the end of June. Active users showed a similar trend, starting at 308.8K in early April and ending at 211.9K in late June.

adidas: Shop Shoes & Clothing had relatively stable weekly downloads, peaking at 22.6K in late April and declining to 10.7K by the end of June. Active users saw a slight decrease, beginning at 93.9K in early April and closing at approximately 82.9K in late June.

African Men Fashion exhibited a consistent performance in weekly downloads, starting at 13.2K in early April and ending at 9.6K in late June.

MyRunway SA Fashion Shopping showed variable weekly downloads with a peak of 15.9K in the final week of June. Active users fluctuated throughout the quarter, starting at 80.7K in early April and reaching 84.3K by the end of June.

For more detailed insights and data, visit Sensor Tower.