Leading Brands in Business & Industrials: Q1 2024 Analysis

In Q1 2024, the Business & Industrials category in the United States witnessed notable activity from leading brands. Sensor Tower's comprehensive data provides valuable insights into the performance of UPS, FedEx, and Paylocity, highlighting trends in web and app audiences, user engagement, and advertising strategies.

UPS (United Parcel Service of America, Inc)

Digital Presence:UPS operates two primary websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • theupsstore.com maintained stable traffic, with visits peaking at over 21M in January 2024.

  • ups.com experienced a seasonal peak in December 2023 with visits reaching approximately 404M, followed by a slight decline in Q1 2024.

  • The monthly true audience across platforms remained robust, exceeding 75M consistently.

• App Engagement:

  • The UPS app saw a steady increase in monthly active users, peaking at around 3.3M in January 2024.

• Ad Spend & Channels:

  • Monthly ad spend fluctuated, with a notable decrease in January 2024. Major investments were on platforms like Facebook and Instagram, with monthly impressions exceeding 600M in October 2023.

FedEx

Digital Presence:FedEx's digital footprint includes fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com traffic remained high, with visits consistently above 200M monthly. December 2023 marked a peak with 235M visits.

  • The monthly true audience was stable, hovering between 23M to 31M.

• App Engagement:

  • The FedEx Mobile app peaked in December 2023 at about 2.5M monthly active users, before a slight dip in Q1 2024.

• Ad Spend & Channels:

  • There was a significant increase in monthly ad spend in February 2024, with impressions nearing 200M. OTT channels saw a substantial rise, contributing to increased visibility.

Paylocity

Digital Presence:Paylocity's presence includes paylocity.com and the Paylocity app.

• Audience Trends:

  • paylocity.com saw a notable spike in January 2024 with visits reaching over 78M.

  • The monthly true audience was consistent, with a peak of approximately 6.5M in January 2024.

• App Engagement:

  • The Paylocity app maintained a stable user base, with monthly active users slightly above 2.9M in March 2024.

• Ad Spend & Channels:

  • LinkedIn was a key channel, with monthly ad spend peaking in March 2024. Impressions on this platform were significant, contributing to Paylocity's strong B2B presence.

Conclusion

Sensor Tower's data reveals that UPS, FedEx, and Paylocity have maintained strong digital and advertising strategies in Q1 2024. Sensor Tower’s unique cross-referencing capabilities across web, app, and advertising data provide unparalleled insights into user behavior and engagement. For more detailed analysis, explore our Web Insights, App Performance Insights, and Pathmatics offerings.