Leading Brands in Advertising & Marketing: Q1 2024 Insights

The first quarter of 2024 has been a dynamic period for the Advertising & Marketing category in the United States. Leading brands such as Angi, Ibotta, and HubSpot have demonstrated exceptional performance across their digital platforms. This article delves into the data trends for these brands, highlighting their web and app presence, user engagement, and advertising strategies. Our analysis is powered by Sensor Tower’s comprehensive data offerings.

Angi (formerly Angie’s List)

Angi is renowned for connecting homeowners with local service professionals. Its digital presence is robust, with its website, angi.com, and the Angi: Find Local Home Services app.

• Audience Trends: From Q4 2023 to Q1 2024, angi.com and homeadvisor.com saw notable monthly visit increases. Angi.com’s visits rose from approximately 13M in December to over 16M in March. Homeadvisor.com also grew from about 6.7M to over 8.5M. The monthly true audience figures for angi.com remained stable above 4.4M until March, peaking over 4.9M.

• App Engagement: The app's monthly active users declined from 788K in October to around 600K in March, indicating a slight reduction in mobile engagement.

• Ad Spend & Channels: Angi’s monthly ad spend was highest in October at over $2.8M, focusing significantly on OTT channels, which consistently delivered the largest impressions. By March, the monthly spend approached $923K, reflecting a strategic adjustment in advertising investment.

Ibotta, Inc.

Ibotta is known for its cash-back rewards platform, leveraging both its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: The website maintained robust monthly visits, starting at over 9M in October and stabilizing around 5.7M by March. The monthly true audience figure consistently exceeded 5.4M, demonstrating steady cross-platform engagement.

• App Engagement: Active users on the app peaked at over 6M in November, maintaining around 5.3M by March, underscoring the app's popularity.

• Ad Spend & Channels: Ibotta’s monthly advertising spend was highest in January, exceeding $1.3M, with OTT channels providing significant impressions. By March, the monthly spend decreased to around $465K, indicating a strategic recalibration.

HubSpot, Inc.

HubSpot is a leader in inbound marketing, sales, and customer service, with its website, hubspot.com, and the HubSpot app.

• Audience Trends: HubSpot.com saw a peak in monthly visits in February, surpassing 78M, before settling at approximately 59M in March. The monthly true audience consistently exceeded 2.7M.

• App Engagement: The app maintained a stable monthly user base, with active users around 95K by March, suggesting steady mobile engagement.

• Ad Spend & Channels: HubSpot’s monthly ad spend saw a significant increase in March, reaching over $3.3M, with LinkedIn and Facebook channels providing the majority of impressions.

Conclusion

The Advertising & Marketing landscape in Q1 2024 has been vibrant, with brands like Angi, Ibotta, and HubSpot effectively utilizing both web and app platforms to engage users. Sensor Tower’s unparalleled data insights offer a unique perspective into these trends, allowing for a comprehensive understanding of cross-platform user behavior. For more detailed insights, Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights provide invaluable data for industry analysis.

For further information, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights offerings.