Q1 2024 Roundup: Utilities Apps in Brazil on Unified Platform

The first quarter of 2024 has seen significant activity within the Utilities category on the unified platform in Brazil. Here's a snapshot of how the top five applications performed, with data sourced from Sensor Tower.

Gov.br, the public services app from Servicos e Informacoes do Brasil, showed a robust quarter with downloads peaking at 1.8M in the early weeks and concluding the quarter at around 1.3M. Weekly active users followed a similar trajectory, starting at approximately 3.2M and reaching a high of 5.2M in mid-March before settling at 4.5M.

Google maintained a steady pattern in both downloads and weekly active users. Downloads varied from around 120K to 211K, while weekly active users stayed consistently above 62M, illustrating a strong and stable presence in the market.

The Carteira de Trabalho Digital app also experienced significant engagement, with downloads climbing to 897K in the first week of February. Weekly active users reached their peak at nearly 8.5M during the same period, although there was a noticeable dip to 5.6M by the end of the quarter.

Google Chrome saw downloads ranging from 90K to 140K, with weekly active users consistently crossing the 110M mark. This reflects a steady demand for the browser among Brazilian users.

Lastly, the Carteira Digital de Trânsito app showed downloads fluctuating between 225K and 297K. Its weekly active users started at approximately 7.2M and experienced a slight decrease, ending the quarter with 6.1M active users.

For more in-depth insights and detailed performance data, Sensor Tower provides comprehensive analytics and industry-leading market intelligence.