Top 5 Shopping Apps in South Africa Q1 2024: Performance Overview

In the first quarter of 2024, the top 5 shopping applications in South Africa showcased diverse performance metrics, with notable trends in weekly downloads and active users. Here’s a detailed look at how these apps fared.

Temu: Shop Like a Billionaire saw a remarkable increase in weekly downloads. Starting with 4.3K downloads in early January, the app surged to 414K by the end of March. Weekly active users mirrored this growth, rising from 29.4K to an impressive 567.8K over the same period.

SHEIN-Shopping Online maintained a strong download rate throughout the quarter. Weekly downloads fluctuated between 83.7K and 151K, peaking mid-March. Active users consistently remained high, starting at 934.7K and reaching 1.1M by the end of Q1.

Takealot – Online Shopping App showed consistent weekly downloads, ranging from 32.7K to 54K. Active users stayed relatively stable, beginning at 598.6K and ending the quarter with 540K, despite slight fluctuations throughout the period.

bash experienced steady growth in downloads, increasing from 27.2K in early January to 42.1K by mid-March. The app’s active user base also grew, starting at 316.2K and reaching 412.4K by the end of the quarter.

Alibaba.com - B2B marketplace had consistent weekly downloads, varying between 23.1K and 35K. Active users showed a slight decline initially but rebounded, ending the quarter with 527.8K users, compared to 608.9K at the start.

These insights are derived from Sensor Tower, where more detailed analytics on these applications can be found.