Top 5 Shopping Apps in Tunisia: Q1 2024 Performance

In the first quarter of 2024, the top shopping apps in Tunisia showcased a variety of trends in downloads and active users. Here’s a breakdown of the performance for the top 5 apps:

SHEIN-Shopping Online saw a significant rise in weekly downloads, peaking at around 14.3K in the final week of March. The app started the quarter with 7K downloads and experienced steady growth, especially in February. Active users also increased, starting at 84.9K in early January and reaching 107.5K by the end of March, indicating a growing user base.

Alibaba.com - B2B marketplace experienced fluctuations in weekly downloads, with notable peaks at 10.9K in mid-February. Active users showed a slight decline from 308.9K in early January to 298.6K by the end of March, although there were periods of stability throughout the quarter.

JUMIA Online Shopping had a varied download pattern, starting strong with 10.5K downloads in the first week of January but gradually declining to around 7K by the end of March. Despite this, active users remained relatively stable, beginning at 112.6K and ending at 119.9K, with a slight uptick in the latter half of the quarter.

AliExpress - Shopping App showed a more volatile trend in weekly downloads, starting at 5.4K in early January, dipping to as low as 2.4K in mid-February, and then rebounding to nearly 5K by the end of March. Active users fluctuated but ultimately increased from 72K to 75K over the quarter.

Made-in-China B2B Trade Online exhibited a consistent pattern in weekly downloads, with a peak of 5.4K in the second week of January and a low of 1.9K in late February. Active users started at 8.3K and ended at 7.3K, showing a slight downward trend throughout the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.