Top 5 Shopping Apps Performance in South America Q1 2024

In the first quarter of 2024, the top 5 shopping apps in South America showed varied performance trends, providing valuable insights into consumer behavior on this unified platform. Here’s a detailed look at their weekly downloads, revenue, and active user trends.

Mercado Libre: Compras Online maintained a strong presence with weekly downloads peaking at over 1M in early January and gradually declining to approximately 686K by the end of March. Active users saw a slight fluctuation, starting at 32.5M and ending the quarter at around 31.5M.

Shopee Brasil - Frete Zero exhibited robust download numbers, reaching a high of around 1.1M in early January, before settling at approximately 731K in the final week of March. Active users remained relatively consistent, starting at 30.6M and ending at 31.1M.

SHEIN - Shopping Online experienced a steady download rate, peaking at nearly 1M in early January and fluctuating around 800K to 900K in subsequent weeks. Active users saw an increase from 22.3M to roughly 23.2M in January, followed by a slight decline to 21.4M by the end of the quarter.

Amazon Shopping showed impressive revenue figures, starting at around $45K in the first week of January and peaking at approximately $58K in early February. Downloads also saw significant growth, reaching over 1M in early March. Active users fluctuated, starting at 8.5M and peaking at 8.8M in mid-March.

Magalu: compras com descontos had a notable start with over 1.3M downloads in the first week of January, though this number decreased to approximately 230K by the end of March. Active users showed a downward trend, starting at 7.8M and declining to about 4.8M.

These trends provide a snapshot of the competitive landscape for shopping apps in South America during Q1 2024. For more detailed insights and data, visit Sensor Tower.