Top Shopping Apps in South America Q1 2024

In the first quarter of 2024, the top shopping apps in South America showed varied performance in terms of downloads, revenue, and active users. Here’s an overview of the trends from Sensor Tower data.

Mercado Libre: Compras Online saw impressive download numbers, starting the quarter with approximately 870K downloads and peaking at just over 1M in the week of January 15. However, the downloads gradually declined towards the end of the quarter, finishing at around 687K. Active users for the app were consistently high, with a peak of around 33.6M in the second week, but showed a slight downward trend to approximately 31.5M by the end of March.

Shopee Brasil - Frete Zero also demonstrated strong performance in downloads, starting with close to 1M downloads and reaching a high of 1.13M in the week of January 8. Downloads fluctuated throughout the quarter, ending with about 731K. Active users remained steady, ranging between 31M and 32.5M, peaking at 32.5M in mid-March.

SHEIN - Shopping Online maintained a robust presence in the market. Weekly downloads started at around 893K and experienced a slight dip mid-quarter but recovered to approximately 832K by the end of March. The app's active users showed a stable trend, starting at around 22.4M and ending at 21.4M, with minor fluctuations throughout the quarter.

Amazon Shopping exhibited notable trends in both downloads and revenue. Weekly downloads began at roughly 407K, saw a significant peak at over 1M in early March, and concluded the quarter with around 307K. Revenue for the app remained relatively stable, starting at approximately $46K and peaking at $59K in the week of January 8, before ending at around $47K. Active users showed a slight increase from 8.5M at the beginning to around 8.8M in mid-March.

Magalu: compras com descontos had a varied download performance, starting strong with about 1.35M downloads in the first week of January but dropping to approximately 230K by the last week of March. Active users also saw a decline, starting at 7.8M and decreasing to about 4.8M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.