Top 5 Shopping Apps in Sweden Q1 2024: Unified Platform Performance

In Q1 2024, the top 5 shopping apps in Sweden showed varied performance in terms of weekly downloads and active users on the unified platform. Here’s a closer look at how each app fared:

Temu: Shop Like a Billionaire saw a notable increase in weekly downloads, starting at approximately 54K in the first week of January and peaking at around 85K by the week of January 22. However, the downloads fluctuated towards the mid-quarter, settling at about 54K by the end of March. The app also maintained a strong user base, with weekly active users increasing from 503K at the start of January to 637K by mid-March.

Lidl Plus experienced a significant boost in weekly downloads, starting at 8.3K in early January and reaching a peak of 26.7K by mid-March. Active users showed a steady increase as well, rising from 157K at the beginning of January to nearly 180K by the end of March.

SHEIN - Shopping Online maintained consistent weekly downloads, averaging around 11K throughout the quarter. The app’s weekly active users saw a substantial rise, starting at 426K in early January and peaking at 616K by the end of March.

SEPHORA - Maquillage, Parfum had a varied download pattern, beginning with 2.8K downloads in the first week of January and spiking to 21.7K by the end of the month. The active user count followed a similar trend, increasing from 3.3K in early January to over 22K by early March, before slightly declining towards the end of the quarter.

IKEA showed steady weekly downloads, starting at 8.1K in the first week of January and maintaining an average of around 7K to 10K throughout the quarter. The weekly active users also demonstrated stability, beginning at 45.6K in early January and fluctuating around 42K to 47K during the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.