Top 5 Shopping Apps on Unified Platform in Nigeria, Q1 2024

In the first quarter of 2024, the top shopping apps in Nigeria demonstrated varying trends in downloads and active users. Here is an overview of the performance of the leading apps, with data sourced from Sensor Tower.

JUMIA Online Shopping saw fluctuating download numbers, starting strong with approximately 47K downloads in early January and peaking at around 54K in late January. The app experienced a dip in February but regained momentum in March, reaching about 51K downloads. Active users remained robust throughout the quarter, starting at over 508K and steadily increasing to around 550K by the end of March.

Jiji Nigeria: Buy&Sell Online had a notable increase in downloads, beginning with approximately 12K in early January and peaking at about 22K by late March. The app's active user base showed a slight fluctuation, starting at around 301K and ending the quarter with approximately 332K.

Alibaba.com - B2B marketplace experienced a significant spike in downloads, especially in late January with over 22K downloads and another peak in late March at around 23K. The app's active users showed a similar trend, starting at approximately 245K in early January and peaking at around 317K in early March.

Hawkit - Earn Cool Cash Daily showed a steady increase in downloads, with a notable peak in mid-March at around 22K and another rise to approximately 25K by the end of March. Active users also increased significantly, starting at around 99K in early January and reaching about 142K by the end of the quarter.

AliExpress - Shopping App had a varied download trend, starting with approximately 12K in early January, experiencing a dip in February, and peaking again in late March at around 14K. The app maintained a consistent active user base, starting at around 156K and peaking at approximately 185K in mid-March.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.