Top 5 Shopping Apps Performance in Latin America Q1 2024

In Q1 2024, the top 5 shopping apps in Latin America experienced diverse trends in downloads and active users, according to data from Sensor Tower. Here’s a closer look at their performance:

SHEIN - Shopping Online saw consistent weekly downloads, starting strong with approximately 1.66M in early January and fluctuating between 1.31M and 1.84M throughout the quarter. Active users showed a slight decline from about 32.2M in the first week to 31.1M by the end of March, peaking mid-quarter at 33.2M.

Temu: Shop Like a Billionaire experienced a steady increase in weekly downloads, starting at 1.35M in January and reaching approximately 2.26M by the end of March. Active users also grew steadily, from 8.7M in early January to about 11.5M in the last week of March.

Mercado Libre: Compras Online had a robust start with 1.29M downloads in the first week of January, peaking at 1.66M mid-January. However, downloads gradually declined to around 992K by the end of March. Active users maintained a relatively stable trend, starting at 43.3M and ending the quarter at 41.4M.

Shopee Brasil - Frete Zero showed fluctuating weekly downloads, beginning with 1.15M in early January and ending with about 853K in late March. Despite the variations in downloads, active users remained relatively stable, starting at 33.1M and finishing the quarter at 33.4M, with a peak of 34.8M in late January.

Amazon Shopping had a notable increase in weekly downloads, starting at 596K in the first week and peaking at 1.21M in early March, before dropping to 455K by the end of the quarter. Active users hovered around 12.5M throughout the quarter, with slight fluctuations.

For more in-depth insights and data, visit Sensor Tower.