Top 5 Shopping Apps in Ghana: Q1 2024 Performance

In the first quarter of 2024, the top 5 shopping apps in Ghana showcased varying trends in downloads and active users. Here is a detailed look at their performance:

Alibaba.com started the quarter with weekly downloads around 16K, experiencing a slight decline mid-quarter, but eventually rebounding to approximately 15.2K by the end of March. The app maintained a robust number of weekly active users, starting at 478K and showing a minor decline to 436K by the quarter's end.

Jumia Online Shopping saw a consistent weekly download rate, beginning at 16K and ending at 14.9K. Its active users trended downwards from 248K at the beginning of January to approximately 210K in the final week of March.

Jiji Ghana had a steady increase in weekly downloads from 6.2K at the start of the quarter to around 8.3K by the end. However, its active users saw a decline, starting from 124K and ending at around 111K.

SHEIN - Shopping Online experienced a notable spike in weekly downloads mid-quarter, peaking at 6.4K in the week of February 19. Active users also increased from 39K at the beginning of January to approximately 42.5K by the end of March.

Hubtel had a gradual increase in weekly downloads, starting at 3.4K and reaching 4.7K by the quarter's end. The active users fluctuated slightly, starting at 98K and ending at around 84K.

For more detailed insights and data, visit Sensor Tower.