Top 5 Shopping Apps in Europe Q1 2024: Unified Platform Performance

The first quarter of 2024 saw notable performances from the top 5 shopping apps in Europe on a unified platform, with varying trends in weekly downloads and active users.

Temu: Shop Like a Billionaire had significant weekly downloads, peaking at approximately 3.2M in mid-January. However, downloads saw a decline towards the end of January, dropping to around 2.1M in early February before stabilizing around 2.4M by the end of March. The app maintained a robust weekly active user base, starting at 23.1M and gradually increasing to 26.9M by the end of the quarter.

SHEIN - Shopping Online experienced a steady rise in weekly downloads, starting at 1M in early January and reaching over 2M by the last week of March. The app's weekly active users also saw substantial growth, beginning at 22.1M and climbing to 33.7M by the end of the quarter.

Lidl Plus showed consistent weekly downloads, ranging from 560K to 711K throughout the quarter. The app's weekly active users steadily increased from 11.1M to 12.7M, indicating a growing engagement with its user base.

Vinted: Sell vintage clothes had a strong start with 596K downloads in early January, peaking at 726K in early February before seeing a slight decline to 600K by the end of March. The weekly active users remained relatively stable, starting at 13.6M and ending the quarter at 13.8M.

AliExpress - Shopping App showed fluctuating weekly downloads, ranging from 435K to 621K. The app's weekly active users exhibited a similar pattern, starting at 19.8M, experiencing a dip in mid-February, and then rising to 20.4M by the end of March.

These insights are sourced from Sensor Tower, where more detailed data and analysis can be found.