Top 5 Shopping Apps Performance in Germany in Q1 2024

In the first quarter of 2024, the leading shopping apps in Germany demonstrated diverse performance trends across downloads and active users. Below, we delve into the specifics of each app's performance based on data from Sensor Tower.

Temu: Shop Like a Billionaire started the year strong with weekly downloads peaking at over 519K in mid-January. However, a downward trend followed, with downloads dropping to around 158K by the end of March. Active users saw an initial increase from 3.7M to over 4.2M by late February, before experiencing a slight decline to 3.9M at the quarter's end.

SHEIN - Shopping Online had a fluctuating download pattern, starting with 117K downloads in early January, spiking to 298K in the last week of March. Active users grew steadily from 1.4M to over 1.9M, indicating a strong engagement throughout the quarter.

Lidl Plus maintained a consistent upward trend in downloads, beginning the quarter with around 97K and reaching approximately 152K by the end of March. Active users also increased progressively from 1.2M to over 1.6M, showcasing a growing user base.

Kleinanzeigen - without eBay exhibited relatively stable download numbers, starting at 98K and ending the quarter slightly lower at 79K. Active users fluctuated slightly but remained robust, starting at 6M and ending at about 6.1M, indicating steady user retention.

Mein dm experienced a decline in downloads from 140K in early January to around 43K by the end of March. Active users showed a minor decrease from 1.4M to 1.48M throughout the quarter, reflecting a relatively stable user engagement despite the drop in downloads.

For more in-depth insights and data on app performance, visit Sensor Tower.