Top 5 Shopping Apps Performance in Colombia Q1 2024

Throughout Q1 2024, the top 5 shopping apps in Colombia displayed notable trends in downloads and active user metrics. Let's delve into the performance of each app, based on data from Sensor Tower.

Temu: Shop Like a Billionaire saw a remarkable surge in weekly downloads and active users towards the end of the quarter. Starting with downloads around 18K in early January, the app experienced a significant jump to approximately 586K by the last week of March. Active users followed a similar trajectory, increasing from 133K to an impressive 700K over the same period.

Shopee CO: 9.9 Día de Compras maintained a relatively stable download rate throughout the quarter, fluctuating between 116K and 65K. Active users, however, showed a slight decline from 2.26M in early January to about 1.94M by the end of March.

Mercado Libre: Compras Online demonstrated a consistent pattern in weekly downloads, starting at 62K and peaking at around 98K mid-February before settling at approximately 59K in the final week of March. Active users saw a slight decrease, from 2.58M in January to 2.46M by the end of the quarter.

AliExpress - Shopping App had a steady download rate, fluctuating between 94K and 58K over the quarter. Active users showed growth, rising from 1.19M in early January to around 1.33M by the end of March.

SHEIN - Shopping Online experienced moderate fluctuations in downloads, starting at 65K and peaking at around 83K in the last week of March. Active users remained relatively stable, with a slight decrease from 1.23M to 1.18M over the quarter.

For more detailed insights and data, visit Sensor Tower.