Top 5 Shopping Apps in Central America Q1 2024: Performance Insights

In the first quarter of 2024, the top 5 shopping apps in Central America demonstrated varied performance trends in terms of downloads and active users. Here’s a detailed look at how each app fared during this period.

Temu: Shop Like a Billionaire saw impressive growth in weekly downloads, starting the quarter with approximately 1.1M and peaking at around 1.4M in the final week of March. Active users also showed a consistent upward trend, beginning at 6.8M and reaching 8.6M by the end of the quarter.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 717K in early January, dipping to 567K mid-March, and recovering to 693K by the end of March. Active users remained relatively stable, with minor fluctuations, ending the quarter at 8.2M.

Mercado Libre: Compras Online had a variable trend in downloads, peaking at 624K in mid-February but dropping to 303K by the end of March. Active users showed a slight decline over the quarter, starting at 10.7M and ending at 9.9M.

AliExpress - Shopping App witnessed a significant spike in downloads in mid-February with 670K, followed by a gradual decrease to 347K by the end of March. Active users, however, increased steadily, reaching 6.6M by the end of the quarter.

Alibaba.com showed a consistent decline in weekly downloads, starting from 228K in early January and dropping to 144K by mid-March, before slightly recovering to 144K by the end of March. The number of active users remained stable around 2.2M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.