Top 5 Shopping Apps on Unified Platform in Belarus for Q1 2024

Performance of Top 5 Shopping Apps in Belarus for Q1 2024

In the first quarter of 2024, the top 5 shopping applications in Belarus saw diverse trends in their weekly downloads and active user metrics. Here is a detailed analysis, based on data from Sensor Tower.

WILDBERRIES experienced a fluctuation in weekly downloads. Starting the quarter with 40.3K downloads, the numbers saw a dip mid-quarter, reaching a low of 25.7K for the week of February 19. However, the app bounced back, peaking at 37.1K downloads by the last week of March. The weekly active users showed stability, maintaining around 750K throughout the quarter, with a slight peak at 771.5K in mid-February.

Озон: онлайн интернет-магазин saw a decrease in weekly downloads over the quarter, beginning with 30.1K and ending at 17K by the last week of March. Despite the drop in downloads, the active users remained relatively stable, fluctuating between 176K and 225K, peaking at 224.6K in mid-February.

21vek.by showed a positive trend in weekly downloads, starting with 5.4K and increasing to 11.7K by the end of March. The active user count also reflected this upward trajectory, growing from 36.4K to 48.8K over the quarter, indicating a steady increase in user engagement.

Джум experienced a more volatile pattern. Downloads began at 14.8K in early January, saw a significant drop to 2.4K by the end of March. The active users mirrored this trend, starting at 36.6K and gradually decreasing to 29.8K by the end of the quarter.

Gold Apple had a mixed performance. Weekly downloads started at 8.5K, peaking at 12.1K in early March, before dropping to 5K by the end of the quarter. Active users showed a similar trend, starting at 26.7K, peaking at 32.6K, and then declining to 21.8K by the end of March.

These insights were gathered from Sensor Tower, where more detailed information and additional data can be found.