Top 5 Shopping Apps Performance in Belarus Q1 2024

In Q1 2024, the top 5 shopping apps in Belarus experienced diverse performance metrics. Here's a detailed look at their weekly downloads and active users.

Wildberries saw a fluctuating trend in weekly downloads, starting at around 40K in early January and ending at approximately 37K by the end of March. Active users remained relatively stable, ranging from 727K to 771K throughout the quarter.

OZON: товары, одежда, билеты experienced a downward trend in weekly downloads, beginning the quarter with about 30K and dropping to roughly 17K by the end of March. However, active users showed an overall increase, peaking at nearly 218K in the last week of March.

Куфар: товары, квартиры, авто maintained a steady download rate, starting at approximately 10.6K and ending the quarter close to 9.9K. Active users demonstrated minor fluctuations, averaging around 410K to 428K throughout the quarter.

21vek.by showed a significant upward trend in weekly downloads, starting from about 5.3K and reaching up to 11.7K by the end of March. The number of active users also grew consistently, rising from around 36K to nearly 49K.

Джум had a mixed performance with weekly downloads, peaking at around 14.8K in early January but declining to roughly 2.4K by the end of March. Active users saw a slight decrease, starting from about 36.6K and ending at approximately 29.8K.

These insights are based on data from Sensor Tower. For more detailed analytics, please visit their platform.