Top 5 Shopping Apps in Brazil: Q1 2024 Performance

The first quarter of 2024 saw significant activity in the shopping app sector in Brazil. Here’s a detailed look at the performance of the top 5 shopping applications based on data from Sensor Tower.

Shopee Brasil - Frete Zero had a strong presence in Q1 2024. Weekly downloads peaked in mid-January with approximately 994K downloads and showed a slight decline towards the end of the quarter, averaging around 634K by the last week of March. Active users remained high throughout the quarter, starting at 27.7M at the beginning of January and peaking at nearly 30M in mid-March.

Mercado Libre: Compras Online also showed robust performance. Weekly downloads ranged from 443K to 750K, with a notable peak in mid-January. Active users hovered around 21M to 22M, with a slight decrease towards the end of March, ending at approximately 20.9M.

SHEIN - Shopping Online saw consistent download numbers, starting the quarter with about 507K downloads and peaking at around 651K in early March. Active user trends showed a minor decline from 15.3M at the beginning of January to 14.5M by the end of March, with a slight increase in mid-March.

Amazon Shopping experienced varied weekly downloads, with a significant spike in early March reaching nearly 961K. Revenue remained steady, with weekly earnings fluctuating around $45K to $58K. Active user numbers were stable, starting at 4.9M in January and peaking at 5.2M in mid-March.

Magalu: compras com descontos had a notable performance in early January with downloads peaking at 1.35M. However, downloads decreased to approximately 230K by the end of March. Active users showed a downward trend from 7.8M in January to 4.8M by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.