Top 5 Shopping Apps in Bulgaria Q1 2024: Unified Platform Performance

During the first quarter of 2024, the top 5 shopping apps in Bulgaria showcased interesting trends in downloads, active users, and revenue. Here's a closer look at their performance.

Temu: Shop Like a Billionaire saw a consistent performance in downloads, starting the quarter with around 30K downloads and peaking at approximately 36K in the week of January 22. The app's weekly active users steadily increased from roughly 83K at the beginning of January to nearly 107K by the end of March.

SHEIN - Shopping Online experienced a varied download trend, beginning with 17K downloads and reaching a high of 21K in late January before gradually declining to about 10K by the end of March. The app's weekly active users fluctuated but maintained a strong presence, ending the quarter around 227K.

ABOUT YOU Online Fashion Shop had a notable peak in downloads during the week of January 22, with approximately 16K downloads. The active user base showed growth towards the end of the quarter, reaching over 102K by the last week of March.

Lidl Plus maintained stable download numbers throughout the quarter, averaging around 8K to 10K downloads weekly. The app saw a consistent active user base, peaking at around 77K in early March but slightly dipping to 72K by the end of the quarter.

Finally, Sinsay - moda i zakupy online showed a gradual increase in downloads, starting with approximately 7K and peaking at nearly 11K in mid-March. The active user count also saw a steady rise, reaching close to 60K by mid-March before slightly dropping to around 57K at the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed insights and trends, visit Sensor Tower’s platform.