Top 5 Shopping Apps Performance in Bulgaria Q1 2024

In the first quarter of 2024, the top five shopping applications in Bulgaria demonstrated varying trends in downloads and active users, as reported by Sensor Tower. Here's a closer look at their performance:

Temu: Shop Like a Billionaire experienced a consistent download rate, starting with 30.3K weekly downloads in early January, peaking at 36.1K in the week of January 22, and then gradually declining to around 27.6K by the end of March. Active users for Temu steadily increased throughout the quarter, from 82.9K in the first week of January to approximately 107K by the last week of March.

SHEIN - Shopping Online began the quarter with 17.4K downloads, reaching a high of 21.4K in the week of January 22, before decreasing to 10.7K by the end of March. Active users showed some fluctuation, starting at 224.3K in early January, dipping to 205.9K mid-quarter, and recovering to 226.6K by the end of March.

ABOUT YOU Online Fashion Shop saw a peak in downloads in the week of January 22 with 16.5K, followed by a decline to 8.9K by the end of March. Active users for ABOUT YOU showed a notable increase towards the end of the quarter, from 85K in the first week of January to 102.5K by the last week of March.

Lidl Plus maintained a steady download rate, starting at 8.1K in early January, peaking at 10.6K in mid-March, and ending with 7.3K by the last week of March. Active users for Lidl Plus showed a slight increase from 66.7K in the first week of January to 77.9K by mid-March, before decreasing to 72.1K by the end of March.

Sinsay - moda i zakupy online began the quarter with 7.2K downloads, peaking at 11.5K in mid-March, and ending with 7.4K by the last week of March. Active users for Sinsay showed a steady increase throughout the quarter, from 45.7K in early January to 56.8K by the end of March.

For more detailed insights and data, visit Sensor Tower.