Top 5 Shopping Apps Performance on Unified Platform in Africa - Q1 2024

During the first quarter of 2024, the top 5 shopping apps in Africa displayed varied performance trends across downloads and active users, as captured by Sensor Tower. Below, we delve into the details for each app.

Temu: Shop Like a Billionaire showed a remarkable increase in weekly downloads, starting at around 41.5K in early January and peaking at approximately 469.6K by the end of March. The app's weekly active users also saw a significant rise, beginning at 239.3K and reaching about 840.5K by the quarter's end.

Alibaba.com experienced a steady stream of downloads, with weekly numbers ranging from 160.6K to 242.6K over the quarter. Active users for the app remained consistently high, fluctuating slightly between 3.7M and 4M.

SHEIN - Shopping Online maintained a strong presence in the market. Weekly downloads varied from 151.8K to 266.5K, and the app saw a steady increase in active users, starting at 1.8M and peaking at around 2.2M towards the end of March.

Jumia Online Shopping recorded weekly downloads ranging from 134.7K to 178.9K. The app also witnessed a consistent increase in active users, from 1.7M in early January to about 1.9M by the end of March.

Amazon Shopping saw its weekly downloads peak at around 216.7K in late January, followed by a gradual decline to approximately 119.5K by the end of March. Active users fluctuated between 2.4M and 2.7M throughout the quarter. The app also generated revenue, with weekly figures peaking at $3.9K in late February.

These insights reveal the dynamic nature of the shopping app market in Africa during Q1 2024. For more detailed data and insights, visit Sensor Tower.